Vision, Mission and Values statements are used to guide the behaviors of people in an organization. They provide clarity of purpose, and help everyone involved understand where you’re headed as a team or organization. Vision statements identify what the organization is trying to become; mission statements define what your team or company will do to get there; and values create the sense of unity and oneness that makes everyone feel like they’re a part of something bigger than themselves. These three components work together to create an emotional connection between your vision and the actions you take every day.