The Ignition Map

Corporate Vision, Mission and Values

Vision, Mission and Values statements are used to guide the behaviors of people in an organization. They provide clarity of purpose, and help everyone involved understand where you’re headed as a team or organization. Vision statements identify what the organization is trying to become; mission statements define what your team or company will do to get there; and values create the sense of unity and oneness that makes everyone feel like they’re a part of something bigger than themselves. These three components work together to create an emotional connection between your vision and the actions you take every day.